How to Create an eCommerce Store Using WordPress

Written by Megan Jones

A high quality eCommerce store, with a focus on user experience, can quickly become financially rewarding. However, for those of you looking to build an eCommerce store, it can initially appear a daunting task. Creating a successful online shop can be a time consuming job, and it is crucial that you include certain key features and elements to ensure sales and visitors engagement.

In this article we consider how to create an eCommerce store using WordPress. We discuss what features and functionalities you need to incorporate when building your site. And we look at how the impressive new WordPress theme, Creatus, can help ensure your eCommerce site’s success.

Pick the Right WordPress Theme

Arguably the most important aspect of a prosperous eCommerce site, is the theme. There are numerous free and premium eCommerce WordPress themes available. So making a decision on the right theme for your project can be tough.

Creatus Shop Page Templates and Demos
Creatus eCommerce page and full demos

Creatus is a feature packed, fully optimized, high-end WordPress theme, that is an ideal choice for an eCommerce store. Full of purpose-built eCommerce demos, templates and layouts, Creatus has thought of every eCommerce angle and has incorporated all the tools and functionality you will need to make sales and grow your eCommerce business.

Here are some other key elements that Creatus provides for eCommerce stores…

  • Integrated Page Builder
  • Template Library
  • Powerful Theme Options Panel
  • Numerous Built-for-Purpose eCommerce Features
  • WooCommerce (and other eCommerce plugin) Integration

As you can see, Creatus is an impressive theme, and a must have for an eCommerce store. So now we have the theme covered, what else do you need to consider when you create an eCommerce store with WordPress?

Select an eCommerce Plugin

If you want to grow your eCommerce business, one of the easiest ways to do this is to integrate your website with a WordPress eCommerce plugin. An eCommerce plugin will give you numerous automated payment options, help you organize and manage your products, and much more.

Again there are many eCommerce solutions to choose from, so do your research before you make a selection. Creatus supports all major WordPress plugins, including WooCommerce, Easy Digital Downloads, and Shopify buy buttons, to name a few.

Display High Quality Images in Style

Beautiful images sell products. Fact. Photos are all your customers have to go on, so it is crucial that your images display your products at their best angles and shout ‘WOW’.

Creatus Woman Lookbook
Creatus Shop Woman Lookbok

Although Creatus can’t take the photos for you, it can ensure that all images are showcased in beautiful galleries and attention-grabbing sliders. Product ranges can be displayed in numerous layouts, including Grid and Metro layouts. And each product page can display a portfolio of images, as well as large full-width visuals.

List All Necessary and Relevant Product Information On Each Product Page

Many eCommerce stores constantly miss out on sales because they haven’t provided their potential customers with enough information on the product they are selling. Increase sales and prevent returns by adding all essential and relevant product info on each product page.

Creatus Product Details View
Default Creatus WooCommerce Product page

The Creatus product page layouts all incorporate a ‘description’ area, and an ‘additional information’ option. This allows you to add as much info about your products as necessary. A ‘variable’ product page layout is also available, allowing customers to select, view and purchase a product in its varying colors or styles.

Other Integrated eCommerce Creatus Features

Creatus boasts numerous other integrated eCommerce features, that will all help sell your products and grow your business. These include…

  • Product Reviews – Let your customers leave reviews about each product and display them on the product page for future visitors to read.
  • Related Products – Encourage further purchases by displaying related products at the bottom of each product page.
  • Search and Filter – Most customers will come to your website with an idea of what they want to buy. Help them quickly find the right product with an advanced search function.
  • Exit Popups – Display call-to-action popups, promoting sales and discounts, or collecting emails, to help turn leaving visitors into customers.
  • Social Integration – Encourage your customers to share your products on social media to help your brand reach a wider audience.

Final Thoughts on How to Create an eCommerce Store Using WordPress

As you can see, there are numerous elements that need to be considered when building an eCommerce store. Luckily, Creatus is an all-in-one solution that has eCommerce covered. With beautiful eCommerce demos and templates, and built-in eCommerce features, Creatus is the WordPress theme you need to create a successful online store.

Have a question about using Creatus to create a stunning and fully optimized eCommerce store?
Please ask in the comments below…